MISSION

OF THE

COMPANY

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Mission

We believe in the positivity of bringing our Mezcal brand Señor Don Palabras® on to the international stage.

 

Our goal is to share our love of spirits with the population, aged 25 to 50 years. Allowing us to boost sales and project the image of a traditional high quality Mexican product.

Visión

To increase Mezcal’s interpretation as a national identity.

 

A drink resulting from the spirituality and character of the Mexican people.

Values

  • Creative/differentiated ways of thought.

  • Preservation of artisan practices and their cultural heritage.

  • Respect for ethnic diversity and local traditions.

  • Commitment to a sustainable development.

  • Commitment to fair trade and the improvement of the local economy.